Durkeygurl's Blog

Archive for February 2010

And according to Yale,
The top 10 words…

According to the psychology department at Yale University, some words in the English language are more powerful than others. And their top 10 most powerful:

1. You — Listed as the #1 most powerful word in every study reviewed. Because of the personal nature of advertising copywriting, you should use “you” in your headline, opening line and as often as possible. In fact, many copywriters will throw out a headline if “you” is not in it.

2. Results — Works in rationalizing a purchase.

3. Health — Especially powerful when it applies to a product.

4. Guarantee –Provides sense of safety at time of purchase.

5. Discover — Presents a sense of excitement and adventure.

6. Love — Continues to be an all-time favorite.

7. Proven — Helps remove fear from trying something new.

8. Safety — This could refer to health or long-lasting quality.

9. Save — We all want to save something.

10. New — It’s part of basic human makeup to seek novelty.

Whether you are designing an email, a profile or an advertisement for your product/business, try using these words liberally!
Deb Durkey
President, Social Internet Expertise
Business Facebook ,Twitter and LinkedIn in DFW
Social Internet Marketing and Strategies
Email Blasts with ConstantContact
Business Blogging
Deb@WebSafetyOne.com
Blog: http://www.durkeygurl.wordpress.com

Facebook: http://facebook.com/SocialInternetExpertiseDFW
Twitter: http://Twitter.com/Durke
LinkedIn: http://www.linkedin.com/in/debdurkey

Website: http://www.WebSafetyOne.com

Here in Dallas Thursday Feb 11 we had beautiful snow. About 12 inches of snow, which breaks a lot of records. But after being without power and hot water for two days, I had a few laments.

A few laments after Snow Storm

A few laments after the snowstorm


I was very disappointed at how Friday turned out for me after the snowstorm. I had a lot to do, but no way to get there. There was no way to get out of my uphill driveway. I wound up with no power until Saturday evening. I was highly motivated to seek out warmth. My house was so cold. I spent a lot of the day at Starbucks on Friday and Saturday. Starbucks was packed, warm and steamy with people and their day old beards and unshowered bodies (since they also had no hot water). Reminiscent of a wet dog. I know that smell well. Since I have three. Dogs, that is.
It all ended Saturday evening when, mercifully, the power came back on.
No, this is not Lake Tahoe

No this is not Lake Tahoe

• Traditionally it was “search engine optimization”
– Build a site
– Apply the black art of indexing, links, meta-tags, directories, etc.
– Hope it shows up in Google someday
– Hope it shows up with the right keywords (what people are typing in when they search)
• Grown to include Pay Per Click
– Google’s Adwords (3 line ads that show up
on the right of search engine results)
– Microsoft’s Adcenter
– Yahoo’s search marketing (Overture)
– Build ads around keywords and pay for
everyone that clicks the ad and visits your site
• The future is Social networking sites: Twitter, LinkedIn, Facebook so many more!
This is what I do: Teaching Social Media strategies to businesses in the DFW metroplex. Unique one on one training. At a reasonable cost.
Social Internet Expertise
Deb Durkey, President
Business Facebook ,Twitter and LinkedIn in DFW
Social Internet Marketing and Strategies
Email Blasts with ConstantContact
Business Blogging
Deb@WebSafetyOne.com
Blog: http://www.durkeygurl.wordpress.com
Facebook: http://facebook.com/SocialInternetExpertiseDFW
Twitter: http://Twitter.com/Durke
LinkedIn: http://www.linkedin.com/in/debdurkey
Website: http://www.WebSafetyOne.com
*** THE FINEST COMPLIMENT THAT I CAN EVER RECEIVE IS A REFERRAL FROM MY FRIENDS AND CLIENTS***

Met with Travis Bond, CFO of WebSafety at thecorporate office. And had some great meetings with Glenna Hecht, Bill Langston and Matt McDermott.

Analytics
• Twitter Grader – Twitter Grader is a great analytics tool for Twitter, giving you statistics on your own account, and your followers.
• Tweetbuzzer – Tweetbuzzer is a great Twitter analytics tool for companies to monitor their brand, or that of their competition.
• Retweet Rank – Retweet Rank gives you rank, based on your ability to get your tweets retweeted.
• TweetPsych – TweetPsych does a psychological analysis of you based on your Twitter account.
• Tweeps.info – Tweeps.info gives you just about every statistic you can imagine for Twitter users.
• Publicitweet – Publicitweet is a great free Twitter tool for campaigns and analytics.
• TwitterFriends – TwitterFriends is a great Twitter analytics tool that tells you just about everything there is to know about your Twitter friends.
• TweetReach – TweetReach is a great Twitter analytics tool that tells you how much reach your tweets have.


Pages