Durkeygurl's Blog

Posts Tagged ‘referrals

6
Secrets you MUST do for your Small Business to Succeed in 2010!
No Mystery here! And many of you may know some of these “secrets”. But are you doing ALL? And are you doing them with commitment and longevity?
Doing these things all the time and keeping it up is essential for 2010!

1. Website/Social Media/Blog
 Your website is the “Mother Ship” of your marketing plan for 2010 and the Social Media shines spotlights on it! Your website’s primary function is to drive or PUSH traffic to your business. Social Media sites such as Twitter, Facebook and LinkedIn PULL traffic to your business. Twitter, LinkedIn and Facebook have revolutionized the ability for businesses to reach out and touch former customers as well as finding new customers and referrals.
 If you don’t have a great website…GET ONE! Prices have come down if you shop around.
 Look at your Website with your developer and evaluate any improvements that need to be made for 2010. Can you capture emails on your website? Phone number and contact information on every page?
 Videos This year start making videos and post them to all of your internet venues. Twitter, Linked In and Facebook
Complete your profiles with pictures.
Add content at least twice a week or more
Post all of your blogs here
Post all of your videos here
Use *keywords unique to your industry in all of your wording on these postings and blogs
2. Networking Business to Business
 Get out in the neighborhood and meet your business neighbors!
 Networking is a two way street, ask your neighbors what you can do for them first!
 It takes 5-7 visits to make and impact and develop a reciprocal referral source.
 This is a long term commitment and will result in lasting relationships, good will and referrals.
3. Networking Business Groups
 Join one or two local business networking groups, BNI is a good organization, Chamber of Commerce is another.
 This is a once a week commitment. DO IT! It will pay you back hundred fold.
 Delegate one person in your organization who will be the “face” of your company, if you have to. But there is nothing like the owner/president/general manager being the “face” of the company!
4. Network through Community Service
 Pick one service organization, Rotary, Altrusa, Junior League or similar.
 Volunteer, attend the meetings, and develop relationships.
 Remember, even in service and volunteer organizations, referrals are a two way street.
5. Become a local Expert
Plan to hold some events at your place of business this year. At these events you will give a talk/lecture on your area of expertise. This will help to establish you as a local expert and provide great visibility and new networking opportunities for your business.
 Be Informative, Relevant and above all Interesting!
 Do a press release.
 Phone all the people you have invited two days before the event.
 Market your event to all the people in your business networking groups.

 Market your events to everyone in your database. Using Constant Contact or similar.
 Devote yourself to your DATABASE in 2010! Get it organized and keep it that way. This is EQUITY to your company. It will pay off in $$$.
 Have all of your employees practice a one minute “commercial” of your business that they can say when circulating with the guests at your event.

6. Advertising Cost Relief
Cut back your print ad budget in 2010. Go with Networking. One-to-one in person networking and Social Internet Networking. One-to-one Networking is inexpensive compared to print ads, and depending on your industry, more effective. Social Internet costs nothing except time. Value is HUGE!
 Expenses you will incur:
 Printing expenses
 Membership dues for professional business networking organizations
 Staff time and wages for the hours spent in networking planning and activities.

The dollar value of referrals and business gained through your efforts in early 2010 may be hard to estimate at first, but the return on investment in the long run is PRICELESS!

Author: Deb Durkey, President
Social Internet Expertise
Business Facebook ,Twitter and LinkedIn in DFW
Social Internet Marketing and Strategies
Email Blasts with Constant Contact
Business Blogging
durkey2@sbcglobal.net
Blog: http:// http://www.durkeygurl.wordpress.com
http:// http://www.facebook.com/SocialInternetExpertiseDFW
http://.Twitter.com/Durke
LinkedIn: http://www.linkedIn.com/in/DebDurkey
Website: http://www.SocialInternetExpertise.com
***KEYWORDS if you don’t understand what your keywords for your industry are, ask your web developer or your SEO manager.

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No Mystery here! And many of you may know some of these “secrets”. But are you doing ALL? And are you doing them with commitment and longevity?
Doing these things all the time and keeping it up is essential for 2010!

1. Website/Social Media/Blog
 Your website is the “Mother Ship” of your marketing plan for 2010 and the Social Media shines spotlights on it! Your website’s primary function is to drive or PUSH traffic to your business. Social Media sites such as Twitter, Facebook and LinkedIn PULL traffic to your business. Twitter, LinkedIn and Facebook have revolutionized the ability for businesses to reach out and touch former customers as well as finding new customers and referrals.
 If you don’t have a great website…GET ONE! Prices have come down if you shop around.
 Look at your Website with your developer and evaluate any improvements that need to be made for 2010. Can you capture emails on your website? Phone number and contact information on every page?
 Videos This year start making videos and post them to all of your internet venues. Twitter, Linked In and Facebook
Complete your profiles with pictures.
Add content at least twice a week or more
Post all of your blogs here
Post all of your videos here
Use *keywords unique to your industry in all of your wording on these postings and blogs
2. Networking Business to Business
 Get out in the neighborhood and meet your business neighbors!
 Networking is a two way street, ask your neighbors what you can do for them first!
 It takes 5-7 visits to make and impact and develop a reciprocal referral source.
 This is a long term commitment and will result in lasting relationships, good will and referrals.
3. Networking Business Groups
 Join one or two local business networking groups, BNI is a good organization, Chamber of Commerce is another.
 This is a once a week commitment. DO IT! It will pay you back hundred fold.
 Delegate one person in your organization who will be the “face” of your company, if you have to. But there is nothing like the owner/president/general manager being the “face” of the company!
4. Network through Community Service
 Pick one service organization, Rotary, Altrusa, Junior League or similar.
 Volunteer, attend the meetings, and develop relationships.
 Remember, even in service and volunteer organizations, referrals are a two way street.
5. Become a local Expert
Plan to hold some events at your place of business this year. At these events you will give a talk/lecture on your area of expertise. This will help to establish you as a local expert and provide great visibility and new networking opportunities for your business.
 Be Informative, Relevant and above all Interesting!
 Do a press release.
 Phone all the people you have invited two days before the event.
 Market your event to all the people in your business networking groups.

 Market your events to everyone in your database. Using Constant Contact or similar.
 Devote yourself to your DATABASE in 2010! Get it organized and keep it that way. This is EQUITY to your company. It will pay off in $$$.
 Have all of your employees practice a one minute “commercial” of your business that they can say when circulating with the guests at your event.

6. Advertising Cost Relief
Cut back your print ad budget in 2010. Go with Networking. One-to-one in person networking and Social Internet Networking. One-to-one Networking is inexpensive compared to print ads, and depending on your industry, more effective. Social Internet costs nothing except time. Value is HUGE!
 Expenses you will incur:
 Printing expenses
 Membership dues for professional business networking organizations
 Staff time and wages for the hours spent in networking planning and activities.

The dollar value of referrals and business gained through your efforts in early 2010 may be hard to estimate at first, but the return on investment in the long run is PRICELESS!

Author: Deb Durkey, President
Social Internet Expertise
Business Facebook ,Twitter and LinkedIn in DFW
Social Internet Marketing and Strategies
Email Blasts with Constant Contact
Business Blogging
durkey2@sbcglobal.net
Blog: http:// http://www.durkeygurl.wordpress.com
http:// http://www.facebook.com/Social Internet Expertise
http://.Twitter.com/Durke
LinkedIn: http://www.linkedIn.com/in/DeborahDurkey
Website: http://www.SocialInternetExpertise.com
***KEYWORDS if you don’t understand what your keywords for your industry are, ask your web developer or your SEO manager.

To fully utilize Linked In as a Business Marketing tool more business people need to recommend each other. Give a recommendation to each person as you link up to them. (only if you really know them, of course) Tell in the recommendation how much you respect their business expertise, or what a great job they did when you hired them. Then recommend the Businesses that you can personally vouch for to other business link-ups on Linked In. Give, give, give and you will receive.

Try to target your link-ups who might be able to use the business you are recommending. (Obviously, you would not refer a plumbing company in Dallas to a business link-up Washington, DC) Send an individual email to each one. Tell them how great this plumbing businesses’ services are and don’t forget to ask them to refer this business to all of their Linked In link-ups. Linked In can work just as word of mouth business networking, but it is virally huge. The key is…. business people have to work it. Give, give, give and you will get Dollars.

To illustrate this concept so you will understand what I am saying: You need to start collecting link-ups on Linked In. As many as you can. Right now on Linked in I consult for a business in DFW that is Linked In to 64 other businesses as a first degree link. These 64 business people are linked in to 15,300 other business people
(mostly in the DFW area), as a first degree link. First Degree link means they can directly send these people an email without paying a fee. These 15,300 people are linked in to 1,518,000 people as a first degree link. That is 1,518,000 people mostly in the DFW area! Think about it!

If you do your recommendation for your 64 people, you can in turn, expect that they will do the same for you and your business. All of these 64 recommendations can be publically seen on your Linked In home page.

The next step is, everyone now sends a direct email to all of their contacts and says something like “ I’d like to recommend a business to you that has done an outstanding job for me when I hired then to fix the plumbing in my building. ABC Plumbing owned by Fred Mertz. I’ve known Fred professionally for 5 years. And I have used him numerous times for plumbing repairs at my business and my home. Please add ABC Plumbing to the top of your list when you or anyone you know needs a good plumber.” Now a business link-up has recommended your business to another business.

Most important, you are getting a direct recommendation for your business from someone who knows and trusts you to 1 Million people in the DFW area! And this is completely free!

Everyone who owns a small business needs to learn how to utilize this Linked In business marketing tool! If they don’t have time to work it and monitor it themselves, consider outsourcing to a professional.

Linked In has rules and you need to know them if you want to maximize it’s no cost potential. Otherwise you can get partially shut down on the service. Basically, you give and give and never expect anything in return. But when you refer & recommend, you get referrals back. It’s the unwritten rule of social internet marketing.
Get your small business on board with social internet marketing and I know you can kick some butt!

Facebook is similar to Linked In in it’s business marketing viral hugeness and it is growing rapidly. Facebook has a lot of potential that Linked In does not have. This topic will be explored in my next blog.


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