Durkeygurl's Blog

Posts Tagged ‘social media workshops

Deb Durkey,co-host, moi, helped Kathy Hines,producer & host, introduce the CelebrityU show on Thursday Aug 5th.

The video explains it all:
Watch live video from durke on Justin.tv“>

    Deb Durkey
    Social Internet Expertise
    Social Media Marketing

    Social Media Training

    Social Internet Marketing, Social Media SEO and Strategies
    Business Blogging , Constant Contact

    Blog: http://www.durkeygurl.wordpress.com

    Facebook: http://facebook.com/SocialInternetExpertiseDFW
    Twitter: http://Twitter.com/Durke
    LinkedIn: http://www.linkedin.com/in/debdurkey

    Website: http://www.SocialInternetExpertise.com

And according to Yale,
The top 10 words…

According to the psychology department at Yale University, some words in the English language are more powerful than others. And their top 10 most powerful:

1. You — Listed as the #1 most powerful word in every study reviewed. Because of the personal nature of advertising copywriting, you should use “you” in your headline, opening line and as often as possible. In fact, many copywriters will throw out a headline if “you” is not in it.

2. Results — Works in rationalizing a purchase.

3. Health — Especially powerful when it applies to a product.

4. Guarantee –Provides sense of safety at time of purchase.

5. Discover — Presents a sense of excitement and adventure.

6. Love — Continues to be an all-time favorite.

7. Proven — Helps remove fear from trying something new.

8. Safety — This could refer to health or long-lasting quality.

9. Save — We all want to save something.

10. New — It’s part of basic human makeup to seek novelty.

Whether you are designing an email, a profile or an advertisement for your product/business, try using these words liberally!
Deb Durkey
President, Social Internet Expertise
Business Facebook ,Twitter and LinkedIn in DFW
Social Internet Marketing and Strategies
Email Blasts with ConstantContact
Business Blogging
Deb@WebSafetyOne.com
Blog: http://www.durkeygurl.wordpress.com

Facebook: http://facebook.com/SocialInternetExpertiseDFW
Twitter: http://Twitter.com/Durke
LinkedIn: http://www.linkedin.com/in/debdurkey

Website: http://www.WebSafetyOne.com

Analytics
• Twitter Grader – Twitter Grader is a great analytics tool for Twitter, giving you statistics on your own account, and your followers.
• Tweetbuzzer – Tweetbuzzer is a great Twitter analytics tool for companies to monitor their brand, or that of their competition.
• Retweet Rank – Retweet Rank gives you rank, based on your ability to get your tweets retweeted.
• TweetPsych – TweetPsych does a psychological analysis of you based on your Twitter account.
• Tweeps.info – Tweeps.info gives you just about every statistic you can imagine for Twitter users.
• Publicitweet – Publicitweet is a great free Twitter tool for campaigns and analytics.
• TwitterFriends – TwitterFriends is a great Twitter analytics tool that tells you just about everything there is to know about your Twitter friends.
• TweetReach – TweetReach is a great Twitter analytics tool that tells you how much reach your tweets have.

Excerpt from Linked in Q & A Dec 4, 2009
Question asked by
Dave Schneider, Sr. Vice President / Director of Client Services at Tribal DDB Chicago, IL
Answer:
Deb Durkey, President of Social Internet Expertise, Dallas, Texas

Q: 2009 is nearly done and gone. As the recession starts to break and we all get back to the “new normal” of business, what will digital marketing look like on the other side as we enter 2010? Several of our clients are starting to show an increased desire to be significantly more aggressive across all digital marketing platforms. What do you see? What opportunities are starting to emerge?
Answer:
Deb Durkey, President of Social Internet Expertise, Dallas, Texas
A: I teach Social Media and conduct training workshops for Small Business owners in the Dallas, Texas area. Small business is, without question, the heart of American business! I see an intense level of business interest in Facebook, Twitter, You Tube and LinkedIn here. This is going to increase for all of next year. These business owners have all sorts of range in computer skills, from excellent to…well…marginal. I let them know that Social Media is important, but it is not the whole picture for their business internet presence. I let them know that they still need to have a killer website (or two, or three), SEO and a great PPC campaign. That’s hard to wrap their mind around when they have a homemade template website and don’t understand what the above terms mean. I bring them information about how long it takes to develop a following on social internet. And the weekly commitment it takes to “link in” and “follow” and “find friends”. Then I explain that everything they do on social media is done to support their entire web presence and internet marketing plan. Everything must tie together and work together to bring in new business and revenue. I foresee that social media is going to raise the level of awareness among small business owners who have previously avoided the need to have a comprehensive internet marketing strategy for their business this year. This should bode well for reasonably priced website developers in the United States. And it will also help these small business owners quickly recover financially from the recession, simply because they are making this new investment in their business.

Excerpt from Linked in Q & A Nov 4, 2009
Question asked by
Dave Schneider, Sr. Vice President / Director of Client Services at Tribal DDB Chicago, IL
Answer by:
Deb Durkey, President of Social Internet Expertise, Dallas, Texas
2009 is nearly done and gone. As the recession starts to break and we all get back to the “new normal” of business, what will digital marketing look like on the other side as we enter 2010? Several of our clients are starting to show an increased desire to be significantly more aggressive across all digital marketing platforms. What do you see? What opportunities are starting to emerge?
Answer:

Dave, that’s a very perceptive question. I teach Social Media and conduct workshops for Small Business owners in the Dallas, Texas area. Small business is, without question, the heart of American business! I see an intense level of business interest in Facebook, Twitter, You Tube and LinkedIn here. This is going to increase for all of next year. These business owners have all sorts of range in computer skills, from excellent to…well…just not very good. I let them know that Social Media is important, but it is not the whole picture for their business internet presence. I let them know that they still need to have a killer website (or two, or three), SEO and a great PPC campaign. That’s hard to wrap their mind around when they have a homemade template website and don’t understand what the above terms mean. I bring them information about how long it takes to develop a following on social internet. And the weekly commitment it takes to “link in” and “follow” and “find friends”. Then I explain that everything they do on social media is done to support their entire web presence and internet marketing plan. Everything must tie together and work together to bring in new business and revenue. I foresee that social media is going to raise the level of awareness among small business owners who have previously avoided the need to have a comprehensive internet marketing strategy for their business this year. This should bode well for reasonably priced website developers in the United States. And it will also help these small business owners quickly recover financially from the recession, simply because they are making this new investment in their business.


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